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Mon Jun 22

9:41 AM

Oyster Labs

Adopting Cryptocurrency Payment

Team

Role

Duration

Tools

3 Designers

2 Developers

1 Product Manager


User Research

Interaction Design

Web/Mobile Design


1/16/2024-Present

FigJam

Figma

Overview

At OysterLabs, we are building the first Web3 native smartphone powered on the Ton Blockchain.

Product Video

With UBS, you can earn data dividends, Web2 cashback, and access a Ton-powered dApp store.

Checkout our product demo video! I designed some of these screens as well :)

Background

Our team sold over 12k phones within three days of launching, establishing a Telegram community with over 10k members.

This project stands out due to the traction and excitement it caused within the Web3 community. We officially launched this product at the 2024 Hong Kong Web3 Festival.




$TON surged by 6.78% after OysterLabs announced the Universal Basic Smartphone (UBS).


ByBit

@Bybit_Official

April 11

22.4k

22.4k

22.4k

22.4k

Bought a Ton phone on the spot!


Dr Robertlee 李波

@Bybit_Official

April 11

22.4k

22.4k

22.4k

22.4k

Defining Project Scope & Road Map

First round of preorder has been completed.

How can we prepare for second round based on the feedback from users in the first round?

Preorder Complete

Prepare for Second Round for Sales

Design & Iterate

Launch Day

Gather UX research from feedback

Research- Understanding Community Needs

We conducted user research by gathering insights through our Telegram community

Here are what we gathered based on user pain points and needs

😭

“I want to pay for the phone using cryptocurrency”

😡

“Who uses fiat to checkout for a crypto phone?”

Findings

Users want a new checkout system that supports cryptocurrency payment.

In Web3 users value decentralization, having directly ownership over assets, without relying on centralized intermediaries (credit cards/banks).

Research- First Round Checkout System

We used Stripe as a payment platform for our first round of phone sales.

Pain points

With Stripe, users are unable to pay with cryptocurrency and there was no place for users to enter their wallet address.

This cause a lot of confusion within the community, so our team needed to come up with a new checkout solution to prepare for the next round of sales.

Problem Statement

How can we accommodate our checkout process to the needs of Universal Basic Smartphone (UBS) buyers?

Actionable Insights

Synthesizing research into designs

These are the key functions we need to implement based on research into our second round of phone sales.

Adopt Ton payment

Since we are building on the Ton ecosystem and through research, our team decided to adopt a Ton payment option as cryptocurrency payment.

Allow users to connect wallet

We needed to enable users to connect their wallet, so we are able to link their order information with their wallet address for future rewards.

Input field for shipping

Based on research, users order from various countries, needing an input field for phone number. This was not available on Stripe, so we needed our own system.

Lo-Fidelity Wireframing

Mapping out user flows

FLOW 1 (SELECTED)

Connect Ton Wallet and information input field is located on the same page.

FLOW 2

Connect Ton Wallet first before entering inputting information. This flow is a two-step process.

Prototyping

Design Solutions

Cart Information

Allowing users to pay with Ton coin, so on the order information page we added a converter, so users can see live rates of USD to TON.

Connect Wallet

We added a connect wallet button so users are able to pay using TON, it is also needed to link their wallet address to their order number for future airdrops.

Input Fields

Based on previous research, we found that users needed a place to enter their phone number, so we added a country code input box to accommodate to Web3 users from around the world.

Design System

Our Visual Identity

How we maintained our designs to be organized and consistent.

Buttons

Regular

Enter Email

Verify

Filled

Loading

example@gmail.com

Error

example

Verify

Invalid email format, please try again.

Regular

0

0

0

0

0

0

Confirm

Partially Filled

4

6

2

0

0

0

Confirm

Filled

4

6

2

2

3

6

Confirm

Loading

4

6

2

2

3

6

Error

0

0

0

0

0

0

Confirm

The confirmation code is invalid. Please try again.

Enabled

Connect Wallet

Disabled

Connect Wallet

Color

Background

#000102

Theme blue

#0098E9

White

#F5F5F7

Gray

#86868B

Border

#313233

Dropdown

#232323

Typography

Inter- H1

Inter- H2

Inter- H3

Inter- Description

Inter- Body

Inter- Navigation

32

30

22

18

16

14

Semi Bold

Semi Bold

Semi Bold

Regular

Regular

Regular

💭🤔

Reflecting back, this was a project filled with constraints and deadlines, but our team was able to overcome the hurdles.

CHALLENGES

Designing with a time-constraint

Because of the fast-paced nature in a start-up, we had limited time to complete user research and launch our product. We had deadlines to meet outlined in our roadmap. This experience trained my ability in rapid prototyping and designing efficiently under pressure.

LESSONS

Collaboration makes the dream work

After handing off to developers, we collaborated closely with the project manager and developers to test designs for bugs. Discrepancies between our designs and the final product were common, highlighting the crucial role of clear team communication in product success.

Thanks for stopping by!

I'm always open to collaborating or chatting about anything design. Let's connect :)


Oyster Labs

Adopting Cryptocurrency Payment

Team

3 Designers
2 Developers
1 Product Manager


Role

User Research

Interaction Design

Web/Mobile Design

Duration

1/16/2024-Present

Tools

FigJam, Figma

Overview

At OysterLabs, we are building the first Web3 native smartphone powered on the Ton Blockchain.

Product Video

With UBS, you can earn data dividends, Web2 cashback, and access a Ton-powered dApp store.

Checkout our product demo video! I designed some of these screens as well :)

Background

Our team sold over 12k phones within three days of launching, establishing a Telegram community with over 10k members.

$TON surged by 6.78% after OysterLabs announced the Universal Basic Smartphone (UBS).


ByBit

@Bybit_Official

April 11

22.4k

22.4k

22.4k

22.4k

Bought a Ton phone on the spot!


Dr Robertlee 李波

@Bybit_Official

April 11

22.4k

22.4k

22.4k

22.4k

This project stands out due to the traction and excitement it caused within the Web3 community. We officially launched this product at the 2024 Hong Kong Web3 Festival.




Defining Project Scope & Road Map

First round of preorder has been completed.

How can we prepare for second round based on the feedback from users in the first round?

Research- Understanding Community Needs

We conducted user research by gathering insights through our Telegram community

Here are what we gathered based on user pain points and needs

😭

“I want to pay for the phone using cryptocurrency”

😡

“Who uses fiat to checkout for a crypto phone?”

Summarize Findings

Users want a new checkout system that supports cryptocurrency payment.

This cause a lot of confusion within the community, so our team needed to come up with a new checkout solution to prepare for the next round of sales.

Research- First Round Checkout System

We used Stripe as a payment platform for our first round of phone sales.

Pain points

Users want a new checkout system that supports cryptocurrency payment.

In Web3 users value decentralization, having directly ownership over assets, without relying on centralized intermediaries (credit cards/banks).

Problem Statement

How can we accommodate our checkout process to the needs of Universal Basic Smartphone (UBS) buyers?

Actionable Insights

Synthesizing research into designs

These are the key functions we need to implement based on research into our second round of phone sales.

Adopt Ton payment

Since we are building on the Ton ecosystem and through research, our team decided to adopt a Ton payment option as cryptocurrency payment.

Allow users to connect wallet

We needed to enable users to connect their wallet, so we are able to link their order information with their wallet address for future rewards.

Input field for shipping

Based on research, users order from various countries, needing an input field for phone number. This was not available on Stripe, so we needed our own system.

Lo-Fidelity Wireframing

Mapping out user flows

FLOW 1 (SELECTED)

Connect Ton Wallet and information input field is located on the same page.

FLOW 2

Connect Ton Wallet first before entering inputting information. This flow is a two-step process.

Connect Wallet

Pay with TON

Prototyping

Design Solutions

Cart Information

Allowing users to pay with Ton coin, so on the order information page we added a converter, so users can see live rates of USD to TON.

Connect Wallet

We added a connect wallet button so users are able to pay using TON, it is also needed to link their wallet address to their order number for future airdrops.

Input Fields

Based on previous research, we found that users needed a place to enter their phone number, so we added a country code input box to accommodate to Web3 users from around the world.

Design System

Our Visual Identity

How we maintained our designs to be organized and consistent.

Buttons

Regular

Enter Email

Verify

Filled

Loading

example@gmail.com

Error

example

Verify

Invalid email format, please try again.

Regular

0

0

0

0

0

0

Confirm

Partially Filled

4

6

2

0

0

0

Confirm

Filled

4

6

2

2

3

6

Confirm

Loading

4

6

2

2

3

6

Error

0

0

0

0

0

0

Confirm

The confirmation code is invalid. Please try again.

Enabled

Connect Wallet

Disabled

Connect Wallet

Color

Background

#000102

Theme blue

#0098E9

White

#F5F5F7

Gray

#86868B

Border

#313233

Dropdown

#232323

Typography

Inter- H1

Inter- H2

Inter- H3

Inter- Description

Inter- Body

Inter- Navigation

32

30

22

18

16

14

Semi Bold

Semi Bold

Semi Bold

Regular

Regular

Regular

💭🤔

Reflecting back, this was a project filled with constraints and deadlines, but our team was able to overcome the hurdles.

CHALLENGES

Designing with a time-constraint

Due to the fast-paced start-up environment, we had limited time for user research and product launch, working under strict roadmap deadlines. This honed my skills in rapid prototyping and efficient design under pressure.


LESSONS

Collaboration makes the dream work

After handing off to developers, we worked closely with the project manager and developers to test for bugs. Design discrepancies highlighted the crucial role of clear communication for product success.

Thanks for stopping by!

I'm always open to collaborating or chatting about anything design. Let's connect :)


Thanks for stopping by!

I'm always open to collaborating or chatting about anything design. Let's connect :)


Oyster Labs

Adopting Cryptocurrency Payment

Team

Role

Duration

Tools

3 Designers

2 Developers

1 Product Manager


User Research

Interaction Design

Web/Mobile Design


1/16/2024-Present

FigJam

Figma

Product Video

With UBS, you can earn data dividends, Web2 cashback, and access a Ton-powered dApp store.

Checkout our product demo video! I designed some of these screens as well :)

Background

Our team sold over 12k phones within three days of launching, establishing a Telegram community with over 10k members.

This project stands out due to the traction and excitement it caused within the Web3 community. We officially launched this product at the 2024 Hong Kong Web3 Festival.




$TON surged by 6.78% after OysterLabs announced the Universal Basic Smartphone (UBS).


ByBit

@Bybit_Official

April 11

22.4k

22.4k

22.4k

22.4k

Bought a Ton phone on the spot!


Dr Robertlee 李波

@Bybit_Official

April 11

22.4k

22.4k

22.4k

22.4k

Defining Project Scope & Road Map

First round of preorder has been completed.

How can we prepare for second round based on the feedback from users in the first round?

Research- Understanding Community Needs

We conducted user research by gathering insights through our Telegram community

Here are what we gathered based on user pain points and needs

😭

“I want to pay for the phone using cryptocurrency”

😡

“Who uses fiat to checkout for a crypto phone?”

Summarize Findings

Users want a new checkout system that supports cryptocurrency payment.

In Web3 users value decentralization, having directly ownership over assets, without relying on centralized intermediaries (credit cards/banks).

Research- First Round Checkout System

We used Stripe as a payment platform for our first round of phone sales.

Pain points

With Stripe, users are unable to pay with cryptocurrency and there was no place for users to enter their wallet address.

In Web3 users value decentralization, having directly ownership over assets, without relying on centralized intermediaries (credit cards/banks).

Problem Statement

How can we accommodate our checkout process to the needs of Universal Basic Smartphone (UBS) buyers?

Actionable Insights

Synthesizing research into designs

These are the key functions we need to implement based on research into our second round of phone sales.

Adopt Ton payment

Since we are building on the Ton ecosystem and through research, our team decided to adopt a Ton payment option as cryptocurrency payment.

Allow users to connect wallet

We needed to enable users to connect their wallet, so we are able to link their order information with their wallet address for future rewards.

Input field for shipping

Based on research, users order from various countries, needing an input field for phone number. This was not available on Stripe, so we needed our own system.

Lo-Fidelity Wireframing

Mapping out user flows

FLOW 1 (SELECTED)

Connect Ton Wallet and information input field is located on the same page.

FLOW 2

Connect Ton Wallet first before entering inputting information. This flow is a two-step process.

Connect Wallet

Pay with TON

Prototyping

Design Solutions

Cart Information

Allowing users to pay with Ton coin, so on the order information page we added a converter, so users can see live rates of USD to TON.

Connect Wallet

We added a connect wallet button so users are able to pay using TON, it is also needed to link their wallet address to their order number for future airdrops.

Input Fields

Based on previous research, we found that users needed a place to enter their phone number, so we added a country code input box to accommodate to Web3 users from around the world.

Design System

Our Visual Identity

How we maintained our designs to be organized and consistent.

Buttons

Regular

Enter Email

Verify

Filled

Loading

example@gmail.com

Error

example

Verify

Invalid email format, please try again.

Regular

0

0

0

0

0

0

Confirm

Partially Filled

4

6

2

0

0

0

Confirm

Filled

4

6

2

2

3

6

Confirm

Loading

4

6

2

2

3

6

Error

0

0

0

0

0

0

Confirm

The confirmation code is invalid. Please try again.

Enabled

Connect Wallet

Disabled

Connect Wallet

Color

Background

#000102

Theme blue

#0098E9

White

#F5F5F7

Gray

#86868B

Border

#313233

Dropdown

#232323

Typography

Inter- H1

Inter- H2

Inter- H3

Inter- Description

Inter- Body

Inter- Navigation

32

30

22

18

16

14

Semi Bold

Semi Bold

Semi Bold

Regular

Regular

Regular

💭🤔

Reflecting back, this was a project filled with constraints and deadlines, but our team was able to overcome the hurdles.

CHALLENGES

Designing with a time-constraint

Due to the fast-paced start-up environment, we had limited time for user research and product launch, working under strict roadmap deadlines. This honed my skills in rapid prototyping and efficient design under pressure.


LESSONS

Collaboration makes the dream work

After handing off to developers, we worked closely with the project manager and developers to test for bugs. Design discrepancies highlighted the crucial role of clear communication for product success.

Thanks for stopping by!

I'm always open to collaborating or chatting about anything design. Let's connect :)


Thanks for stopping by!

I'm always open to collaborating or chatting about anything design. Let's connect :)