Team
Role
Duration
Tools
3 Designers
2 Developer
1 Product Manager
User Research
MVP Design
App Design
1/16/2024-Present
FigJam
Figma
OysterEarn
In-Store Price Match
OysterEarn
In-Store Price Match
Team
Role
Duration
Tools
3 Designers
2 Developers
1 Product Manager
User Research
MVP Design
App Design
1/16/2024-Present
FigJam
Figma
Team
Role
Duration
Tools
3 Designers
2 Developers
1 Product Manager
User Research
Interaction Design
Web/Mobile Design
1/16/2024-Present
FigJam
Figma
Overview
A built-in cash back rewards application for the Universal Basic Smartphone, created for both Web2 and Web3 users.
Goals
As a startup, our goal was to develop a Minimum Viable Product (MVP) with core features to evaluate the feasibility of our idea.
Problem Statement
How can we make everyday experiences like shopping more rewarding?
During ideation, our team jotted down some ideas that could elevate the shopping experience.
Competitive Analysis
Competitor’s Features
Understanding the competition and how we can better position our product by comparing the different features.
Competitors
Cash Back
Price Match
Price Monitoring
Rakuten
Honey
Klarna
Findings & Insights
Most rewards app prioritize cash back
Cash back serves as a primary incentive for users to download a rewards app. Most apps allow users to earn cash back through clicking on affiliate links.
Targeting price match and monitoring provides more edge
Most major retailers like Target or BestBuy offer price match policies, but rewards app have yet to launch these features.
Actionable Insights
Synthesizing research into designs
As a MVP design, our team wanted to highlight the core features we should launch to test for feasibility.
Onboarding
Provide users with a straightforward account setup process by requiring only essential information such as their name and phone number.
Scan to compare deals
Our app will compare prices across various retailers by scanning an item's barcode, ultimately suggesting the most economical option.
In-Store Price Matching
Given that most major retailers offer price match policies, we aim to simplify the process for users to find cheaper deals instantly while shopping in-store.
Design Solutions
Onboarding Flow
Barcode Scanning --> Location Activation
The app detects when the user enters a store and switches to "in-store" mode.
Women's Reebok Club C 85 Casual Shoes
$55.25
$87.25
36% OFF
Compare Prices Across Stores
Amazon
$55.25
Visit Website
Oyster Pick
Target
$75.25
Visit Website
Walmart
$80.25
Visit Website
Save to Matchlist
Price match found, you’re saving $32.00 with Amazon! Learn more
Target
9:41
Compare prices across major retailers after user scans barcode of product
Matching Amazon
Samsung 65" class CU7000 Crystal
$399.99
$479.99
Matching Walmart
Fujifilm Instax Mini 12 Camera
$69.99
$79.99
Matching Walmart
Bose QuietComfort Bluetooth Headphones
$349.99
$389.99
Match All Items
Matchlist
Recent Scans
Apple Watch Ultra GPS+Cellular, 49...
$87.25
$102.66
Apple iPad Air 10.9 inch, Wi-Fi Only, ...
$87.25
$102.66
Apple iPhone 15 Pro, 128GB
$87.25
$102.66
Target
View all
Happy Shopping, Kai
We always find the perfect match.
9:41
Swipe to scan
Home//After saved item to matchlist
Matching Amazon
Samsung 65" class CU7000 Crystal
$399.99
$479.99
Matching Walmart
Fujifilm Instax Mini 12 Camera
$69.99
$79.99
Matching Walmart
Bose QuietComfort Bluetooth Headphones
$349.99
$389.99
Match All Items
Matchlist
Recent Scans
Apple Watch Ultra GPS+Cellular, 49...
$87.25
$102.66
Apple iPad Air 10.9 inch, Wi-Fi Only, ...
$87.25
$102.66
Apple iPhone 15 Pro, 128GB
$87.25
$102.66
Target
View all
Happy Shopping, Kai
We always find the perfect match.
All Stores
20+
Select Your Store
BestBuy
Walmart
Target
You’re here
9:41
Automatically detect store location or manually switch as needed.
A/B Testing
We conducted an internal round of A/B testing where we asked 5 colleagues who weren’t familiar with the product to see which screen they preferred.
9:41
walmart.com/product
A
9:41
B (Selected)
Findings & Insights
Users liked how there is an item icon display in B
80% of users agreed that B is more intuitive due to the item display to easily switch between items they found interested in.
Design Solutions
Final Prototype Demo
💭🤔
This product is currently in the process of being shipped!
CHALLENGES
Data Retrieval
Real-time price comparison posed technical challenges, especially in ensuring accurate and fast data retrieval from retailers. Overcoming these taught us valuable lessons in data integration and API management, crucial for the app's reliability and performance.
IF I HAD MORE TIME...
Incorporate Web3 Rewards
Due to time constraints for the MVP, we didn't include Web3 rewards. We plan to add them in future versions to target both Web2 and Web3 users.
Team
3 Designers
2 Developers
1 Product Manager
Role
User Research
MVP Design
App Design
Duration
1/16/2024-Present
Tools
Figma, FigJam
Overview
A built-in cash back rewards application for the Universal Basic Smartphone, created for both Web2 and Web3 users.
Goals
As a startup, our goal was to develop a Minimum Viable Product (MVP) with core features to evaluate the feasibility of our idea.
Problem Statement
How can we make everyday experiences like shopping more rewarding?
During ideation, our team jotted down some ideas that could elevate the shopping experience.
Competitive Analysis
Competitor’s Features
Understanding the competition and how we can better position our product by comparing the different features.
Competitors
Cash Back
Price Match
Price Monitoring
Rakuten
Honey
Klarna
Findings & Insights
Most rewards app prioritize cash back
Cash back serves as a primary incentive for users to download a rewards app. Most apps allow users to earn cash back through clicking on affiliate links.
Targeting price match and monitoring provides more edge
Most major retailers like Target or BestBuy offer price match policies, but rewards app have yet to launch these features.
Actionable Insights
Features to Prioritize
As a MVP design, our team wanted to highlight the core features we should launch to test for feasibility.
Onboarding
Provide users with a straightforward account setup process by requiring only essential information such as their name and phone number.
Scan to compare deals
Our app will compare prices across various retailers by scanning an item's barcode, ultimately suggesting the most economical option.
In-Store Price Matching
Given that most major retailers offer price match policies, we aim to simplify the process for users to find cheaper deals instantly while shopping in-store.
Design Solutions
Onboarding Flow
Barcode Scanning --> Location Activation
The app detects when the user enters a store and switches to "in-store" mode.
Women's Reebok Club C 85 Casual Shoes
$55.25
$87.25
36% OFF
Compare Prices Across Stores
Amazon
$55.25
Visit Website
Oyster Pick
Target
$75.25
Visit Website
Walmart
$80.25
Visit Website
Save to Matchlist
Price match found, you’re saving $32.00 with Amazon! Learn more
Target
9:41
Compare prices across major retailers after user scans barcode of product
Matching Amazon
Samsung 65" class CU7000 Crystal
$399.99
$479.99
Matching Walmart
Fujifilm Instax Mini 12 Camera
$69.99
$79.99
Matching Walmart
Bose QuietComfort Bluetooth Headphones
$349.99
$389.99
Match All Items
Matchlist
Recent Scans
Apple Watch Ultra GPS+Cellular, 49...
$87.25
$102.66
Apple iPad Air 10.9 inch, Wi-Fi Only, ...
$87.25
$102.66
Apple iPhone 15 Pro, 128GB
$87.25
$102.66
Target
View all
Happy Shopping, Kai
We always find the perfect match.
9:41
Swipe to scan
Home//After saved item to matchlist
Matching Amazon
Samsung 65" class CU7000 Crystal
$399.99
$479.99
Matching Walmart
Fujifilm Instax Mini 12 Camera
$69.99
$79.99
Matching Walmart
Bose QuietComfort Bluetooth Headphones
$349.99
$389.99
Match All Items
Matchlist
Recent Scans
Apple Watch Ultra GPS+Cellular, 49...
$87.25
$102.66
Apple iPad Air 10.9 inch, Wi-Fi Only, ...
$87.25
$102.66
Apple iPhone 15 Pro, 128GB
$87.25
$102.66
Target
View all
Happy Shopping, Kai
We always find the perfect match.
All Stores
20+
Select Your Store
BestBuy
Walmart
Target
You’re here
9:41
Automatically detect store location or manually switch as needed.
A/B Testing
We conducted an internal round of A/B testing where we asked 5 colleagues who weren’t familiar with the product to see which screen they preferred.
9:41
walmart.com/product
A
9:41
B (Selected)
Findings & Insights
Users liked how there is an item icon display in B
80% of users agreed that B is more intuitive due to the item display to easily switch between items they found interested in.
Design Solutions
Final Prototype Demo
💭🤔
This product is currently in the process of being shipped!
CHALLENGES
Data Retrieval
Real-time price comparison posed technical challenges, especially in ensuring accurate and fast data retrieval from retailers. Overcoming these taught us valuable lessons in data integration and API management, crucial for the app's reliability and performance.
IF THERE WAS MORE TIME...
Incorporate Web3 Rewards
Due to time constraints for the MVP, we didn't include Web3 rewards. We plan to add them in future versions to target both Web2 and Web3 users.
OysterEarn
In-Store Price Match
Thanks for stopping by!
I'm always open to collaborating or chatting about anything design. Let's connect :)
Thanks for stopping by!
I'm always open to collaborating or chatting about anything design. Let's connect :)
Overview
A built-in cash back rewards application for the Universal Basic Smartphone, created for both Web2 and Web3 users.
Goals
As a startup, our goal was to develop a Minimum Viable Product (MVP) with core features to evaluate the feasibility of our idea.
Problem Statement
How can we make everyday experiences like shopping more rewarding?
During ideation, our team jotted down some ideas that could elevate the shopping experience.
Competitive Analysis
Competitor’s Features
Understanding the competition and how we can better position our product by comparing the different features.
Competitors
Cash Back
Price Match
Price Monitoring
Rakuten
Honey
Klarna
Findings
Most rewards app prioritize cash back
Cash back serves as a primary incentive for users to download a rewards app. Most apps allow users to earn cash back through clicking on affiliate links.
Targeting price match and monitoring provides more edge
Most major retailers like Target or BestBuy offer price match policies, but rewards app have yet to launch these features.
Actionable Insights
Features to Prioritize
As a MVP design, our team wanted to highlight the core features we should launch to test for feasibility.
Onboarding
Provide users with a straightforward account setup process by requiring only essential information such as their name and phone number.
Scan to compare deals
Our app will compare prices across various retailers by scanning an item's barcode, ultimately suggesting the most economical option.
In-Store Price Matching
Given that most major retailers offer price match policies, we aim to simplify the process for users to find cheaper deals while shopping in-store.
Design Solutions
Onboarding Flow
Barcode Scanning --> Location Activation
The app detects when the user enters a store and switches to "in-store" mode.
Compare prices across major retailers after user scans barcode of product
Home//After saved item to matchlist
Automatically detect store location or manually switch as needed.
A/B Testing
We conducted an internal round of A/B testing where we asked 5 colleagues who weren’t familiar with the product to see which screen they preferred.
9:41
walmart.com/product
A
9:41
B (Selected)
Findings
Users liked how there is an item icon display in B
80% of users agreed that B is more intuitive due to the item display to easily switch between items they found interested in.
Design Solutions
Final Prototype Demo
💭🤔
This product is currently in the process of being shipped!
CHALLENGES
Data Retrieval
Real-time price comparison posed technical challenges, especially in ensuring accurate and fast data retrieval from retailers. Overcoming these taught us valuable lessons in data integration and API management, crucial for the app's reliability and performance.
IF THERE WAS MORE TIME...
Incorporate Web3 Rewards
Due to time constraints for the MVP, we didn't include Web3 rewards. We plan to add them in future versions to target both Web2 and Web3 users.